universal Expandable Ad

Technical Specifications

Supported Devices
  • BlackBerry© OS 4.6 and Higher
  • Apple© iPhone/iPad
  • Android
  • Windows Mobile©
  • Palm© Pre / Pixi
  • Nokia©
  •  
Banner (Main Creative)

Per MMA Mobile Web Ad Guidelines Mobile Web Banner Ad Units in 6:1 Aspect Ratio
GIF, PNG,JPEG, or animated GIF. Flash is not supported. Should contain some call to action that indicates "Click this ad to see more". Maximum file sizes as follows:

     
  • 216 x 36 (Per MMA Specifications) < 3 KB file size
    • Animated GIF for animation < 4.5 KB file size

  • 300 x 50 (Per MMA Specifications) < 5 KB file size
    • Animated GIF for animation < 7.5 KB file size

     
  • 320 x 53 (Per MMA Specifications) < 5 KB file size
    • Animated GIF for animation < 7.5 KB file size

  • 400 x 67 (Per MMA Specifications) < 7 KB file size
    • Animated GIF for animation < 8.5 KB file size

Default Banner

When the device’s browser can't handle a Phluant expandable ad, a default banner must be served. This banner should not have any “Expand” messaging since it is a general 'Click here' banner and must be GIF, JPEG, or animated GIF.


On-Click or Hot-Spot Sizes

This On-Click hot-spot is the area of the banner that causes a panel to display. The hot-spots should span the entire width of the banner to increase likeliness of interaction.


Expanded Panel Size and Dimensions

The panel may not extend more than 250 pixels beyond the bottom edge of the banner. The width of the panel may not exceed the width of the banner. The panel may not expand horizontally. The following limits designate the maximum initial load size of 40k.


Expand Panels: Contents

HTML-based content, allowing almost any content that can go on a normal web page, along these guidelines:

  • Must be valid HTML for all browsers and devices. You must perform your own validation and rendering testing.
  • No header tags (neither start or end tags), including the following: <html>, <head>, <title>, <base>, <style>, <script>, <meta>, <body>
  • Cannot include style sheets or style tags; however, inline style attributes should be used
  • Cannot include script tags due to various nuances of script within the panels; however many commonly "scripted" items, such as form validation and some on-click events can be added by Phluant support staff, just ask your Phluant sales representative for those features to be added
  • Include all images in ad delivery. Code may not reference external image files hosted on other sites or servers.
    • Optimize or compress images as much as possible
    • Divide large images into multiple, smaller images
    • Individual image files should be 8K or less in file size
    • Total graphics file size should target a maximum of 20K per panel
    • Width and Height attributes are required on all elements that support them, especially images, since this improves the rendering performance of the panels


BACK TO TOP