With the launcher, installation can be initiated from a simple link in your mobile web page, can be sent directly from your online website (via SMS) or through offline media (via shortcode request).
Your brand is always on with a desktop icon on the mobile phone menu. You not only make it easy for your customers to access your site anywhere, anytime, you’ve also got an attractive marketing tool.
Highly visible/brand benefits
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-A branded icon on the phone menu/deck (not just a bookmarked link).
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-Easy to promote via multiple marketing channels (print, web, TV, etc)
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-Increased revenues with more frequent visits to your mobile web pages.
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-Greater flexibility: customize your branded presence for different markets.
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-Update your messages with daily specials, offers, information.
Customer User benefits
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-Simple to download – as easy as getting a ring tone or java game
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-Quick and easy access to your information
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-Greater likelihood of reaching your pages, unlike traditional methods (manual key entry, bookmarks, WAP push) and greater likelihood of frequent return.
Full market reach
The Launcher is supported on most BlackBerry devices as well as most major carriers.
Reporting
Get instant reporting on the number of user downloads and every time a user goes to your mobile web page.